Advertising Fatigue is Real: Here’s What Smart Advertisers Are Doing About It

Sarah Jenkins – Published Jul 26, 2025

If you’re an advertiser, whether you’re running a D2C brand, managing campaigns for clients, building affiliate funnels, or scaling an app, you’ve likely felt it: rising ad costs on social and search, fewer conversions, and the creeping dread of diminishing returns. You spend hours creating campaigns, tweaking keywords, and split-testing creatives – only to end up fighting over the same saturated audiences.
It’s not your fault. The truth is, traditional platforms are hitting their limits. Ad auctions are more competitive than ever. Attention spans are short. Your once-dependable CPA is slipping through the cracks.
So what’s the fix? It’s not spending more – it’s spending smarter. And that’s exactly what Realize helps you do.

Your Competitors Aren’t Waiting - Why Should You?

In performance marketing, timing is everything. The longer you wait to diversify your acquisition channels, the more money you leave on the table. Agencies and growth-focused brands that ignore this shift risk being edged out by savvier competitors who know how to find, capture, and convert untapped high-intent audiences – faster. The question isn’t “Should I find an alternative to search and social?” – it’s “Why haven’t I yet?”

Meet Realize: Performance Advertising Beyond Search and Social

Realize is a performance-first ad platform built by Taboola, the tech giant behind over 17 years of premium publisher data and AI-powered targeting. It gives you access to massive ad placements across sites like Yahoo, USA Today, Business Insider, and CBS News, without the creative or budget headaches.

Here’s how easy it is:
1. Create your Realize campaign in minutes – no prior experience required.

2. Run your ads on premium websites where your audience is already reading and clicking.

3. Watch your performance scale with smart bidding and real-time analytics.

Realize also gives you powerful visibility into what’s working. With access to first-party data and performance tracking, you can clearly see how audiences engage with your ads across premium publisher sites. No need for no guesswork, just actionable insights.

It’s not just ease-of-use. It’s serious impact.

>> Create Your Realize Account

Real Results for Real Advertisers

Realize is a performance-first ad platform built by Taboola, the tech giant behind over 17 years of premium publisher data and AI-powered targeting. It gives you access to massive ad placements Marketers using Realize have seen:
🔼 +195% increase in signups (Repsol)
🔽 -10% decrease in cost per impression (eToro)
🔼 +7% lift in purchase intent (AIG)
🔼 +11% higher click-through rate (Whirlpool)
🔼 +181% return on ad spend (Superhost) across publishers sites without the creative or budget headaches.

And it’s not just stats – it’s the stories behind them that matter. For Jerry A. Kim, Senior Online Marketing Manager at GoodGame, Realize offered more than just improved performance metrics. It offered a new perspective.
“Realize gave us another point of view,” he shared. “Instead of focusing solely on the bottom of the funnel, we started seeing a much bigger impact from users earlier in the journey.” By expanding their reach to high-intent audiences at the consideration stage, Jerry and his team unlocked over 300% growth in new user signups, proving that real results often come from rethinking where – and how – you connect with potential customers

Why Wait? Start Diversifying and Testing Realize Today

Realize isn’t about vague promises. It’s about measurable outcomes. Their model focuses on the Consideration and Action stages of the funnel – where actual conversions happen. No fluff. Just results.
You get:
– 1st party data targeting
– Brand-safe premium inventory
– Smart campaign optimization tools
– Simple, transparent campaign setup

The platform is ideal for anyone tired of overpaying for underwhelming results. Whether you’re scaling a D2C brand or managing performance for a client, Realize gives you the edge your competitors wish they had.
Performance beyond search and social is here.
Click below to create your account and start seeing what Realize can do for you.

>>Open An Account Now

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