Why Are Electric Cars Better for the Environment?
Tips For Buying A Used Dirt Bike
Motorcyclist: Triumph Announces Electric TE-1 Motorcycle Project
Menu
Black Friday & Cyber Monday 2021: How Auto Advertisers Can Build an Informed Campaign Strategy Using Past & Present Trends
When Black Friday and Cyber Monday roll around each year, consumers turn their attention to the best deals – this is no exception in the automotive sector.
Discover how vehicle buyers are changing their purchasing habits, adopting new technologies, and reacting to creatives and media formats.
We’re going to show how you can get started today, including:
Our 2020
trends & Predictions
Our research found that electric vehicles were a huge readership trend in 2020 – with Tesla attracting the highest pageviews compared to other brands.
While their pageviews were not as grand or consistently trending as Tesla’s, we did find there was a lot of interest in U.S. automakers over international brands – particularly when they made announcements on their new cars or discussed plans for electric vehicles (E.V.s). Ford’s E.V. Mustang made a splash when the electric version of this famous sports car was revealed.
Nearly 30% of U.S. new car sales last year were completed online last year, according to Alan Haig, an automotive retail consultant and president of Haig Partners. Before the pandemic, less than 2% of vehicles were purchased digitally.
Huge Gains for
prime day
While Amazon hasn’t yet started selling cars, there are plenty of deals to be found for car enthusiasts during their Prime Day sales events. Although Black Friday has always traditionally been the biggest sales day of the year for retailers, Amazon’s Prime Day sale, which takes place in the summer, is becoming a rival for shoppers’ budgets.
Prime Day may be an Amazon-only event, but other big retailers are taking notice and running their own competitive sales events around the same time. Therefore, it’s a great moment to sell spare parts, detailing supplies, and car accessories.
What We Predict Will Be Popular This Year
With production issues and supply shortages on 2021 models, we are already seeing many auto brands pushing their 2022 vehicles. We predict that there will be a major push to sell 2022 models (as long as the availability of chips increases as the year goes on) to make up for the lost revenue in 2021.
Another trend for the U.S. automotive sector we’ve seen this year and predict will continue to be popular is used car buying. With car production on new models struggling due to supply problems and people increasingly want to avoid public transport, used cars have been in high demand, with prices steadily increasing for older models.
Driverless car technology is finally starting to hit the mainstream in 2021. Google’s Waymo subsidiary has been running a driverless car ride-hailing service in Phoenix, Arizona, with this technology gearing up to spread to other major American cities. Amazon is in the game, too, with its company Zoox producing a driverless car aimed at the taxi market.
News Trends for Black Friday in the Automotive Category
So far in 2021, traffic is inevitably high for the category terms such as “cars,” but there are some clear winners from the car brands, with Dodge and Tesla standing out from the crowd. Elon Musk’s personal brand and the interest in electric vehicles help to drive Tesla’s popularity.
Taboola Publishers That Support These Trends
How to Build an Ad Campaign Strategy Using News Trends
Taboola Trends can help you shape your auto ad campaigns elaborating on current strategies and proven creative techniques. Here are some results from the U.S. in July 2021.
Creative Trends: Images
Images without text are normally the strongest performers for CTR. The auto category is no exception, with a big CTR uplift for a simple photo of the car without words.
Indoor or outdoor for that hero shot of your latest model? The data clearly shows that people respond better to outdoor images showcasing cars.
In general we recommend images with people for higher CTR, but this analysis says otherwise! Images without people are currently trending in the automotive category.
Previous
Next
Images without text are normally the strongest performers for CTR. The auto category is no exception, with a big CTR uplift for a simple photo of the car without words.
Indoor or outdoor for that hero shot of your latest model? The data clearly shows that people respond better to outdoor images showcasing cars.
In general we recommend images with people for higher CTR, but this analysis says otherwise! Images without people are currently trending in the automotive category.
Previous
Next
Creative Trends: Videos
Video trends data shows that winter photos have a 100% completion rate, meaning that 100% of viewers who start a winter video are watching until the end.
Color is king for video creative, so don't be afraid to ditch your arty black and white creative for the best completion rates from consumers.
The inclination to not include people in your video content correlates to higher video completion rates, so put your car upfront for promotional videos.
Previous
Next
Video trends data shows that winter photos have a 100% completion rate, meaning that 100% of viewers who start a winter video are watching until the end.
Color is king for video creative, so don't be afraid to ditch your arty black and white creative for the best completion rates from consumers.
The inclination to not include people in your video content correlates to higher video completion rates, so put your car upfront for promotional videos.
Previous
Next
Creative Trends: Headlines
How do you supercharge your auto copy to grab buyers’ attention every time? Taboola’s Title Analyzer shows the surprising result that price isn’t always the biggest driver for CTR. The electric vehicle trend is reinforced in the result below, but safety is the top characteristic of this test.
Try out your own messages to identify what resonates with car buyers right now. These results are for the US in June 2021.
The Lastest Cars at the Lowest Prices
Available in Electric, Hybrid and Petrol Models
The Best Safety Record for Any Car in it’s Class
Predicted
CTR
Putting Trends Into Action
Putting all these trends together, here are a few examples of what a high-performing ad might look like.
The Best Safety Record for Any Car in it’s Class
Auto Brand
Available in Electric, Hybrid and Petrol Models
Auto Brand
Don’t Miss These Deals on Used Cars
Auto Brand
Taboola Products to Fuel Your Black Friday Campaigns
We’ve compiled the top products and strategies marketers like you can use to shape campaigns during high-performing seasons like Black Friday and Cyber Monday.
Creative
Strategies
These strategies can help you elevate your message and encourage users to take action after they visit your website.
Video ads
Static images
Descriptions and calls to action (CTAs)
Repurposing social media content
A/B test multiple creatives with Taboola’s expedited learning, which lets our algorithm predict your highest-performing creative assets in less than 24 hours.
Targeting
Solutions
There’s no better way to learn someone’s interests than to learn about what they’re reading online. We’ve built a wealth of targeting solutions to connect audiences and brands, including:
- Contextual Targeting: Show ads alongside content your ideal customers are already reading, with the help of machine learning and contextual intelligence that scans content and analyzes audience behavior in real-time.
- Audience Targeting: Tap into an editorial marketplace with a deep, ongoing understanding of your audience's interests and behaviors.
- Taboola Audiences: Our platform offers hundreds of pre-packaged and custom interest segments to choose from.
- 3P Audience Targeting: Reach consumers based on work profiles, age and demographics, unique behaviors, and the types of consumer tech products they might be looking to purchase using 3P cookies.
- First Party Targeting | Direct CRM Onboarding & Lookalikes: Onboard your CRM data into the Taboola platform, to deliver personalized customer experiences. Build lookalike audience segments and suppress or target specific customers.
Bidding
Solutions
SmartBid auto-optimizes your bids at scale. This tool does the heavy lifting for you, automatically identifying your ideal audience and adjusting your bids for the right opportunities. Fixed Bid lets you manually adjust your bids.
Learn more about Taboola’s bidding strategies here.
Essential
Recommendations
Install the Taboola Pixel
The Taboola Pixel maximizes your ad performance by illuminating audience’s behaviors and the impact your ads are having. Discover new site visitors or interact with your content the way you expected.
Re-engage them with the help of customized click actions or targeting based on their time spent, length of sessions, or how far they’ve scrolled down a page.
Targeting Strategies
Implementing the Taboola Pixel will be beneficial for retargeting users:
- Pixel Audience Targeting: Re-engage users with custom messages based on actions they've taken across your sites. You can track actions such as "Add to Cart" and "Learn More." For example, retarget 'add to cart' users with a new offer or marketing message.
- Attentive Audiences: A group of users that have spent a significant amount of time on your website, but haven't yet converted. Retargeting these audiences enables you to re-engage users based on the attention they've paid to your brand.
Proven Results: These CAR Brands Saw Incredible Results with Taboola
Honda Australia Increases ‘Find a Dealer’ Searches on Taboola by 27%
Honda Australia wanted to connect car buyers with their local Honda dealership, so they used Taboola’s native advertising campaigns.
Their agency, Zenith Media, combined Audience Targeting and Retargeting, which resulted in a 27% increase in “Find a Dealer” searches on Taboola and a 291% increase in conversion rate with retargeting.
Mercedes-Benz Mexico Achieves Viewability Rate of 73% and CTR of 1.11% with Taboola
Mercedez-Benz Mexico desired to reach new audiences and increase qualified traffic around its A Class Sedan launch. They used Taboola video to promote the launch of the A Class with a native 60-second video to capture buyers’ attention. As a result of the campaign, they achieved a viewability rate of 73% and a CTR of 1.11%, plus a 42% video completion rate. The campaign generated 180,000 completed video views.
Start Your Black Friday and Cyber Monday Campaign Today
It is never too soon to start planning for huge sales days like Black Friday or Cyber Monday.
Key trends like electric vehicles and used vehicle sales are rising in the automotive sector. It has never been more important to keep on top of changing trends as the world emerges from the pandemic, and the standard rules don’t always apply.
Use Taboola’s suite of tools to identify the best creative trends to shape your ads and give them the best chance to be effective. Dive into our advertising solutions to take advantage of advanced contextual targeting, up-to-date audience targeting, and the effective delivery of compelling video content.
Join Taboola’s successful advertising partners, including Toyota, Lexus, and Mercedes Benz. Be ready to reach car buyers across the Internet at the right time with impactful and well-targeted campaigns.