When Black Friday and Cyber Monday roll around each year, consumers turn their attention to the best deals – this is no exception in the automotive sector.
Discover how vehicle buyers are changing their purchasing habits, adopting new technologies, and reacting to creatives and media formats.
We’re going to show how you can get started today, including:
Our research found that electric vehicles were a huge readership trend in 2020 – with Tesla attracting the highest pageviews compared to other brands.
While their pageviews were not as grand or consistently trending as Tesla’s, we did find there was a lot of interest in U.S. automakers over international brands – particularly when they made announcements on their new cars or discussed plans for electric vehicles (E.V.s). Ford’s E.V. Mustang made a splash when the electric version of this famous sports car was revealed.
Nearly 30% of U.S. new car sales last year were completed online last year, according to Alan Haig, an automotive retail consultant and president of Haig Partners. Before the pandemic, less than 2% of vehicles were purchased digitally.
While Amazon hasn’t yet started selling cars, there are plenty of deals to be found for car enthusiasts during their Prime Day sales events. Although Black Friday has always traditionally been the biggest sales day of the year for retailers, Amazon’s Prime Day sale, which takes place in the summer, is becoming a rival for shoppers’ budgets.
Prime Day may be an Amazon-only event, but other big retailers are taking notice and running their own competitive sales events around the same time. Therefore, it’s a great moment to sell spare parts, detailing supplies, and car accessories.
With production issues and supply shortages on 2021 models, we are already seeing many auto brands pushing their 2022 vehicles. We predict that there will be a major push to sell 2022 models (as long as the availability of chips increases as the year goes on) to make up for the lost revenue in 2021.
Another trend for the U.S. automotive sector we’ve seen this year and predict will continue to be popular is used car buying. With car production on new models struggling due to supply problems and people increasingly want to avoid public transport, used cars have been in high demand, with prices steadily increasing for older models.
Driverless car technology is finally starting to hit the mainstream in 2021. Google’s Waymo subsidiary has been running a driverless car ride-hailing service in Phoenix, Arizona, with this technology gearing up to spread to other major American cities. Amazon is in the game, too, with its company Zoox producing a driverless car aimed at the taxi market.
How do you supercharge your auto copy to grab buyers’ attention every time? Taboola’s Title Analyzer shows the surprising result that price isn’t always the biggest driver for CTR. The electric vehicle trend is reinforced in the result below, but safety is the top characteristic of this test.
Try out your own messages to identify what resonates with car buyers right now. These results are for the US in June 2021.
The Best Safety Record for Any Car in it’s Class
Available in Electric, Hybrid and Petrol Models
Don’t Miss These Deals on Used Cars
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Learn more about Taboola’s bidding strategies here.
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Honda Australia wanted to connect car buyers with their local Honda dealership, so they used Taboola’s native advertising campaigns.
Their agency, Zenith Media, combined Audience Targeting and Retargeting, which resulted in a 27% increase in “Find a Dealer” searches on Taboola and a 291% increase in conversion rate with retargeting.
It is never too soon to start planning for huge sales days like Black Friday or Cyber Monday.
Key trends like electric vehicles and used vehicle sales are rising in the automotive sector. It has never been more important to keep on top of changing trends as the world emerges from the pandemic, and the standard rules don’t always apply.
Use Taboola’s suite of tools to identify the best creative trends to shape your ads and give them the best chance to be effective. Dive into our advertising solutions to take advantage of advanced contextual targeting, up-to-date audience targeting, and the effective delivery of compelling video content.
Join Taboola’s successful advertising partners, including Toyota, Lexus, and Mercedes Benz. Be ready to reach car buyers across the Internet at the right time with impactful and well-targeted campaigns.