According to the National Retail Federation, holiday sales grew 8.3% in 2020, with online and other non-store sales growing by 23.9%.
This means that, for online retailers and eCommerce brands, it’s more important than ever to get an early start on Black Friday and Cyber Monday planning.
We’re going to show how you can get started today, including:
In last year’s Black Friday article, we predicted that working and schooling from home would be key drivers of consumer tech purchases for Black Friday 2020. Turns out this prediction was only partially right — by November, everyone was already well-suited with all the gadgets they need to be productive from home.
Our data showed that top keyword trends included terms like ‘cloud,’ ‘gadget,’ and ‘photos.’ For image trends, we found that images:
With food had higher click-through rates (CTRs) than images without food
Without text performed better than images with text
With a woman performed better than images with a man
Without a person performed better than images with a person
According to research from Adobe Analytics, the majority of the season’s hottest sale items were in consumer tech. From the day before Thanksgiving through Cyber Monday, the top products included:
From a readership perspective, we here at Taboola saw the highest increase in pageviews around Amazon Prime Day for tech items — up by an incredible 784%. Last year’s Prime Day also generated the highest revenue totals Amazon has ever seen during a sales event.
Why do we mention Amazon Prime Day? Because of the pandemic, many consumers didn’t want to shop in stores. This is why we found a better comparison for our network around Amazon Prime Day (a purely eCommerce event).
And because Prime Day was held in October last year — just one and a half months before Black Friday — we can likely glean a more accurate reflection of what a “normal” Black Friday would look like.
For 2021, we predict that consumer technology will be one of the most — if not the most — popular Black Friday and Cyber Monday categories.
According to a National Retail Federation survey asking which gifts consumers planned to give in 2020, all categories decreased — except for electronics, which increased by 1%. We expect this trend to continue in 2021.
In terms of specific items, we believe it comes down to two major trends:
In addition to these products, TechRadar predicts that we’ll also continue to see significant discounts on Amazon’s own products.
According to Taboola Newsroom data, this chart shows the top US news trends in the consumer technology category from January 1, 2021 to June 9, 2021.
This data confirms Amazon, Apple, and Google continue to be powerhouses, garnering continuous attention and curiosity about what’s coming next.
Consumers are also interested in other topics, like hardware and business software (and what’s going on in the Gates household).
As you start to build creative and plan campaigns, there’s plenty of data to tap into to help make sure you’re maximizing your opportunities.
Let’s look at some creative trends and best practices for tech ad campaigns. The below shows US data that was pulled on June 22, 2021 from Taboola Trends.
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SmartBid auto-optimizes your bids at scale. This tool does the heavy lifting for you, automatically identifying your ideal audience and adjusting your bids for the right opportunities. Fixed Bid lets you manually adjust your bids.
Learn more about Taboola’s bidding strategies here.
Install the Taboola Pixel
The Taboola Pixel maximizes your ad performance by illuminating audience’s behaviors and the impact your ads are having. Discover new site visitors or interact with your content the way you expected.
Re-engage them with the help of customized click actions or targeting based on their time spent, length of sessions, or how far they’ve scrolled down a page.
CE TVs is a leading HDTV retailer that wanted to drive sales and maximize the bang for their online marketing buck during the holiday shopping season.
The company partnered with Taboola to promote its latest 4k and UHD TVs, reaching new audiences and widening their prospective customer base — all in a cost-efficient way.
The result: a 3x higher return on advertising spend (ROAS) and an 11x lower cost-per-session.
Goodgame Studios, a free-to-play, online games development company, began working with Taboola to support their performance marketing efforts. The company was in search of new users and higher engagement of their existing users around the world.
The campaigns ran on the Taboola discovery platform, driving quality traffic to special Goodgame Studios landing pages.
The result: a 300% boost in new player growth.
As the past tells us, the holiday shopping season continues to bloom — especially in the consumer technology category, and especially for online shopping. This means, when you’re gearing up to sell these products, there’s no such thing as preparing too soon.
You’ve seen the research. You have loads of tips on how to develop your campaigns and creatives. The only thing left is to get started!
Interested in learning how Taboola can help expand your reach and achieve your holiday revenue goals?