Rethink Performance Advertising:
Taboola’s advertising platform - Realize, compared to Google Ads, Facebook, Outbrain-Teads, and The Trade Desk.
Why Realize Offers More Value Than Other Ad Platforms. A Head-to-Head Performance Comparison:
Features
Realize
Google Ads
Meta
Outbrain / Teads
Trade Desk
Inventory
11,000+ publishers. Exclusive access to Yahoo, Apple News
O&O + GDN (2.5M sites)
All Meta properties
8,100 websites,
+ partnerships
20K+ sites, CTV, retail
Transparency
Ad Formats
Native, display, carousel, vertical, motion, video
Display, video, search
Display, video, carousel
Native, video, CTV
Display, video, CTV
Funnel Stage Focus
Mid-lower
Mostly mid-lower
Mostly mid-lower
Full-funnel, awareness heavy
Mostly upper-funnel
1st Party Data
Yes
Yes
Yes
Partial
Partial
Business Size Fit
All sizes
All sizes
All sizes
All sizes
Enterprise
Bidding Options
CPC, fixed, tCPA, Max Conversions
CPC, CPM, tCPA
CPC, CPM, tCPA
Target CPA, target ROAS, Max Conversions
Target CPA, target ROAS
Diminishing Returns
Designed to solve it
Features
Realize
Google Ads
Meta
Outbrain / Teads
Trade Desk
Inventory
11,000+ publishers.
Exclusive access to Yahoo, Apple News
O&O + GDN (2.5M sites)
All Meta properties
8,100 websites,
+ partnerships
20K+ sites, CTV, retail
Transparency
Ad Formats
Native, display, carousel, vertical, motion, video
Display, video, search
Display, video, carousel
Native, video, CTV
Display, video, CTV
Funnel Stage Focus
Mid-lower
Mid-lower
Mostly mid-lower
Full-funnel, awareness heavy
Mostly upper-funnel
1st Party Data
Yes
Yes
Yes
Partial
Partial
Business Size Fit
All sizes
All sizes
All sizes
All sizes
Enterprise
Bidding Options
CPC, fixed, tCPA, Max Conversions
CPC, CPM, tCPA
CPC, CPM, tCPA
Target CPA, target ROAS, Max Conversions
Target CPA, target ROAS
Diminishing Returns
Designed to solve it
Now It’s Time to Realize What’s Next.
Try Realize —the open web’s most powerful performance platform.
Why Choose Realize?
Purpose-built for performance
Realize isn’t a generic DSP or social platform, it’s optimized for outcomes.
Full transparency
Know exactly where your ads run and what’s driving results.
Powerful 1P data
Tap into user signals across the open web with our publisher-backed data.
Beat platform fatigue
Escape rising CPAs and user burnout from over-saturated channels.
Creative that performs
Use built-in tools to create, test, and scale high-performing ads and landing pages.
How it Works
Set Up Your Campaign
Create an account. Define your marketing goals, target audiences and budget. Set up your first campaign in minutes.
Run Your Ad on Premium Websites
Reach new audiences and get high quality traffic through our global premium publisher network.
Maximize Your Conversions
Get detailed campaign performance analytics. Use our smart bidding to auto-optimize, scale and improve ROI.
