New! FAQ on Advertiser Content Policies for Health and Beauty Industry

This article includes content best practices you can adopt to ensure your ads meet our policy and avoid unnecessary campaign rejections. 

  • Unrealistic or photoshopped before and after images
  • Images completely unrelated to the product (especially when the headline implies that the product is in the image!)
  • Unpleasant or inappropriate imagery (especially in the thumbnail!)
    Example: Extreme close-ups, suggestive images, highlighting physical features that make users feel conscious about themselves
  • Claims about diseases or conditions instead of symptoms
    Example: Cancer and diabetes instead of pain or fatigue
  • Using absolute language
    Example: Cure, prevent, treat, end years of, get rid of, reverse, make it disappear
  • Discouraging the use of or comparing to conventional medicine
    Example: ’Forget the pills’, ‘You don’t need surgery’, ‘Better than medicines’
  • Falsely claiming that the product is recommended by a healthcare professional
  • Adding mandatory disclosures where applicable
    • Example: ‘The offer is not intended to diagnose, treat, cure, or prevent any disease; The offer does not constitute medical advice. The offer is not a substitute for medication or other treatment prescribed by a physician or health care provider. Users should consult a doctor before starting any treatment.’
    • For the US: Disclose whether the product has been evaluated by the FDA or not
  • Hyperlinking scientific studies to support claims
  • Listing the product ingredients where applicable 
  • Video buttons and transcripts in campaigns using video whiteboards
  • Company Registration details or valid license for medical services (ensure there is policy pre-approval prior to campaign launch) Example: Hospitals, clinical trials and clinics
  • Proof of FDA, CE approval (or equivalent in other countries) especially for products intended for patients carrying a serious disease/physical condition/injury Example: Insulin management devices, inhalers, OPEP devices (AirPhysio)
  • Company details (example: phone, address)
  • CBD
    • Missing THC% details in compliance with the targeted geo Example: 0,2% in most European countries or 0,3% in the US
  • Missing disclaimers in compliance with the targeted geo
    • Age disclaimer Example: 18+ in Germany or 21+ in the United States
  • Advisory Disclaimer Example: “If you are pregnant, breastfeeding, taking any medications or under medical supervision, please consult a doctor or healthcare professional before use.”
  • Use of cannabis leave images (hemp leaves are also prohibited in thumbnails)
  • Targeting countries that are not yet open for CBD
    Open target geos are: Australia (must have a ARTG license), Bulgaria, Canada (must have a NPN license), Colombia, Denmark, Finland, France, Germany, Iceland, Italy, Norway, South Africa, Spain, Sweden, Thailand, United Kingdom, and the United States
  • Advertising vaping (all tobacco and smoking products are prohibited in Taboola)
  • Weight loss 
    • Claiming specific weight loss amounts in creatives
    • Claiming to cause weight loss of 2 lbs or more a week for a month or more without dieting or exercise
    • Missing mandatory disclosures 
      • Disclose that weight loss is achieved as part of a healthy reduced-calorie diet and exercise program (mandatory)
      • Disclose that typical consumers lose 1-2 pounds per week on average
  • Products requiring policy pre-approval prior to campaign launch get rejected, most commonly in medical services, medical tests, online pharmacies, vaccines (please ask your account manager or support to know more)
  • Certain prohibited products cannot be advertised on Taboola such as Medical marijuana, prescription medicine (unless gated via online pharmacy), STD-related products, transdermal patches, products claiming weight loss by wearing them on the skin

This is a non-exhaustive documentation for reference purposes only. For further information,
please consult Taboola’s Advertiser Content Policies Help Center page