Cracking the Google Discover Code
Actionable Strategies to Win and Retain Traffic
Oct 7
11:00 AM BST (6:00 AM EST / 3:30 PM IST / 5:00 PM BKK).
3:00 PM BST (10:00 AM EST / 11:00 AM BRT)
John Shehata
CEO & Founder, NewzDash | Founder, NewsSEO
Tanya Dhir
Sales & Account Director, Taboola
Masterclass: Decoding Google Discover
Why You Can't Afford to Leave Google Discover to Chance
Over the past year, algorithmic volatility in Google Discover has caused massive audience swings across the publishing ecosystem. Understanding how the feed works is no longer optional.
In this joint session, industry SEO pioneer John Shehata (CEO & Founder, NewzDash) and Tanya Dhir (Sales and Account Director, Taboola) cut through the speculation to deliver actionable insights on what Google looks for today:
Understanding Discover as a product
Actionable strategies to move the needle
Why publishers lose Google Discover traffic
Protecting Core Web Vitals
Featured Speakers
John Shehata is an internationally recognized authority on digital publishing, news search, and SEO. With more than two decades of editorial technology experience, including executive roles at Condé Nast, John founded NewzDash — the premier real-time tracking platform specialized in Google Discover and News SEO. He frequently advises global editorial brands on how to navigate algorithmic shifts, increase audience loyalty, and maximize visibility in high-velocity feeds.
Tanya is a recognized authority in ad-tech and digital monetization. She has spent over a decade advising premium publishers on content discovery, traffic acquisition, and yield optimization strategies. Her expertise lies in helping modern digital media properties build sustained audience growth and long-term revenue resilience.
