GA4 Masterclass:
What Marketers Need to Know Now

This year, Google will replace Universal Analytics with GA4, a completely redesigned analytics system built for a mobile-first cookieless world. Big changes are coming. Are you ready?

Say Hello to GA4: The Future of Analytics

In this masterclass, you’ll learn

Switching to GA4

How to migrate to GA4 with an easy-to-follow checklist and the best practices for configuring GA4.

Universal Analytics vs. GA4

Key differences, including how data is collected, how privacy is being addressed, and the new meaningful metrics being introduced.

The Attribution Revolution

How to track what matters to get insights from your analytics reports and make more informed marketing decisions.

Meet the Experts

Adam Yosilewitz

Senior Product Marketing Manager, Taboola

Adam started his marketing career over a decade ago, managing the marketing for several startups. He's worked with various analytics platforms during his career and loves to uncover stories encrypted in data. He's in charge of training Taboola's product and sales teams on the shift to GA4, and he's excited to share his knowledge with you.

Yoav Shaham

Google Analytics Implementation Expert, Taboola

Yoav is leading the company's data migration to GA4. With years of experience helping clients overcome marketing data challenges, Yoav is passionate about leveraging data to gain insights and is always happy to speak with anyone looking to find new ways to optimize their marketing strategies.

Set Yourself Up for Success with Taboola's GA4 Masterclass:
What Marketers Need to Know Now

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