How to migrate to GA4 with an easy-to-follow checklist and the best practices for configuring GA4.
Universal Analytics vs. GA4
Key differences, including how data is collected, how privacy is being addressed, and the new meaningful metrics being introduced.
The Attribution Revolution
How to track what matters to get insights from your analytics reports and make more informed marketing decisions.
Meet the Experts
Senior Product Marketing Manager, Taboola
Adam started his marketing career over a decade ago, managing the marketing for several startups. He's worked with various analytics platforms during his career and loves to uncover stories encrypted in data. He's in charge of training Taboola's product and sales teams on the shift to GA4, and he's excited to share his knowledge with you.
Google Analytics Implementation Expert, Taboola
Yoav is leading the company's data migration to GA4. With years of experience helping clients overcome marketing data challenges, Yoav is passionate about leveraging data to gain insights and is always happy to speak with anyone looking to find new ways to optimize their marketing strategies.
Set Yourself Up for Success with Taboola's GA4 Masterclass: What Marketers Need to Know Now
Want to learn how Taboola Ads can increase your performance marketing goals?