Watch this masterclass where Taboola experts explain everything performance marketers need to know about GA4 – focusing on how to use the new data-driven attribution model to gain deeper insights into your customer journey and maximize the impact of your marketing activity.
- WEBINAR ON DEMAND
GA4 Masterclass:
What Marketers Need to Know Now
This year, Google will replace Universal Analytics with GA4, a completely redesigned analytics system built for a mobile-first cookieless world. Big changes are coming. Are you ready?
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Say Hello to GA4:
The Future of Analytics
In this masterclass, you’ll learn
Universal Analytics vs. GA4
Key differences, including how data is collected, how privacy is being addressed, and the new meaningful metrics being introduced.
The Attribution Revolution
How to track what matters to get insights from your analytics reports and make more informed marketing decisions.
Switching to GA4
How to migrate to GA4 with an easy-to-follow checklist and the best practices for configuring GA4.
Meet the Experts
Adam Yosilewitz
Senior Product Marketing Manager, Taboola
Adam started his marketing career over a decade ago, managing the marketing for several startups. He's worked with various analytics platforms during his career and loves to uncover stories encrypted in data. He's in charge of training Taboola's product and sales teams on the shift to GA4, and he's excited to share his knowledge with you.
Yoav Shaham
Google Analytics Implementation Expert, Taboola
Yoav is leading the company's data migration to GA4. With years of experience helping clients overcome marketing data challenges, Yoav is passionate about leveraging data to gain insights and is always happy to speak with anyone looking to find new ways to optimize their marketing strategies.
Privacy, Measurement
& Automation Fuel the Shift to GA4
Privacy-First Solution
GA4 designed for stricter data privacy laws and a cookieless world
Holistic Insights
GA4 provides cross-device data and new metrics for tracking engagement
Advanced Analytics
GA4 uses machine learning to deliver insights despite cookie opt-outs and ad-blockers