This year, Google will replace Universal Analytics with GA4, a completely redesigned analytics system built for a mobile-first cookieless world. Big changes are coming. Are you ready?
Watch this masterclass where Taboola experts explain everything performance marketers need to know about GA4 – focusing on how to use the new data-driven attribution model to gain deeper insights into your customer journey and maximize the impact of your marketing activity.
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In this masterclass, you’ll learn
Key differences, including how data is collected, how privacy is being addressed, and the new meaningful metrics being introduced.
How to track what matters to get insights from your analytics reports and make more informed marketing decisions.
How to migrate to GA4 with an easy-to-follow checklist and the best practices for configuring GA4.
GA4 designed for stricter data privacy laws and a cookieless world
GA4 provides cross-device data and new metrics for tracking engagement
GA4 uses machine learning to deliver insights despite cookie opt-outs and ad-blockers