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Are the financially-savvy on desktop, mobile or tablet?

Desktop, mobile, or tablet — which is the best platform to reach your audience? It all depends on what your performance goal is. These are the platforms finance marketers should target for the highest CTRs and CVRs.*

Performance
by Platform

Purchases

If your goal is purchases, the best opportunities are Desktop campaigns over Mobile and Tablet.
*Data pulled from November 6, 2021 – February 6, 2022
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Leads

Marketers should focus on Mobile and Tablet campaigns over Desktop to attract the most leads.
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Brand Awareness

Launch Mobile and Tablet campaigns over Desktop to drive brand awareness.
*Data pulled from November 6, 2021 – February 6, 2022
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