Tips for setting campaign objectives, making the most of your budget with Taboola's bidding strategies, and maximizing reach with Taboola targeting.
Creative Best Practices
A step-by-step guide to adjusting creative campaign elements plus how to make an impact using special native ad formats.
Customer Mindsets & Intents
Consumers have unique behaviors on each media platform. Understand their mentality on the open web and how to leverage it for campaigns.
Meet our Speakers
Joseph Gualtiere is an award-winning global Creative Strategist at Taboola. As part of the Creative Shop team, he focuses on integrated brand marketing, multi-channel media strategies, content creation, and event production for enterprise brands across the tech, fashion, business, CPG, B2B, and entertainment industries. Some of his most notable partnerships have included Vogue, Disney, NFL, and T-Mobile.
Sade Hatcher leads the UK business for Performance Advertisers at Taboola. Her expertise in driving successful campaign performance to industry-specific KPI’s together with her proficient design of various creative funnels that convert has supported hundreds of advertisers across multiple sizes and verticals, most notably in finance, health, and beauty.