An Intro Taboola Ads Console (Beta)

INTRO TO TABOOLA ADS CONSOLE (BETA)

Intro

An Intro to Taboola Ads Console (Beta)
Setting Up a New Campaign in Taboola Ads Console
Campaign Reporting in Taboola Ads Console
Advertising Policies
Pricing and Billing Basics
Title and Thumbnail Best Practices
Conversion Tracking Overview
Implementing Taboola Pixel Using Google Tag Manager

Taboola Ads Console is our next-generation Media platform and can be accessed here. It is designed to simplify and accelerate using the platform with improved navigation, consolidated reporting and in-product guidance.

Taboola Ads Console (Beta)

a. Use the Top Bar to navigate to Campaigns, Tracking (previously called Conversions) and Audiences b. Use the Gear Menu to view/edit Account (previously called Partner Management) or Users (User Management) c. Use the Apps Menu to jump back to Backstage and other relevant resources d. Use the Campaign Picker to present data for a specific campaign or all campaigns e. Use the Breadcrumbs to reach higher hierarchy or remove specific campaign filtering

Setting Up a New Campaign in Taboola Ads Console

A campaign is a group of campaign items. All campaign items in a campaign will have the same targeting, CPC and draw from the same budget. You will need to create and set up a new campaign before your campaign items can go live on Taboola’s network. Before you launch a campaign, you can learn more about all campaign settings here. This way, you can ensure you are setting up your campaigns to help with your campaign goals.

How To Set Up a New Campaign

1. Click on the CAMPAIGNS Tab in the Top Bar.

2. Click on the Green +CREATE button and select Campaign from the drop down menu

Once on the New Campaign screen, complete the Campaign Setup, Schedule, and Campaign Targeting information and click the Next button at the bottom of the page.

Once the Campaign Settings have been entered, add your Budget and Bidding information and click the Submit button at the bottom of the page. .

How To Set Up New Creative

Once you have set up your campaign, you can then add and preview the creative for your campaign. All of your campaign creative will be reviewed by our team before going live.

Click on the CAMPAIGNS Tab in the Top Bar.
Click on the Green +CREATE button and select Creative from the drop down menu

Once on the New Creative page, you can select your campaign and add your creative items. All of your creative items will be reviewed by our team before going live.

Campaign Dashboards in Taboola Ads Console

Your campaign dashboards allow you to view and analyze your campaign data. In the reports you’ll find everything you need to understand what’s happening with your campaigns, including performance information that can be used to help you optimize your campaigns. On the Campaign Tab, you can see a combined summary of all of your campaigns, or you can select specific campaigns for reporting purposes. and their settings. The Dashboard data can either be presented by Day or Day of Week, and additional performance data metrics can be added to the dashboard.

Summary Dashboard

If you want to see data for a specific campaign, you can either select the Campaign name from the Campaign dashboard, or you can use the campaign picker to select a specific campaign.