- Webinar On Demand:
Have questions about maximizing the impact of native ad campaigns across your marketing funnel? We’ve got a panel of industry experts ready to answer them!
Watch the session recording, where the only item on our agenda is answering questions from the audience about native advertising.
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There’s always something new to learn from colleagues and experts alike. This is a unique opportunity to get direct answers about optimizing any aspect of native ad performance across the entire marketing funnel.
Senior Account Manager at Taboola
Founder of Xevio Agency
Chief Revenue Officer at Stringo Media
In the first phase, the goal is to introduce your brand or product to as many relevant potential customers as possible, driving traffic to an asset that helps them discover more about you.
In this stage, aim to engage users more and build trust to capture qualified leads, usually by providing them with something of value in exchange.
In the final phase, you want to push consumers to purchase by highlighting why they should choose your product or brand over a competitor.
In the last stage, focus on increasing engagement and building loyalty by retargeting users with personalized follow-ups and additional recommendations to boost customers' lifetime value (LTV).