TABOOLA AND UME
Taboola & Ume:
Ume and Taboola News partner together to enable Ume browser users to easily access personalized editorial and sponsored content as they use their smartphone throughout their day.
What is it?
Taboola News is integrated to power a content recommendation feed on the homepage of Ume’s browser, which is the default browser of leading global device manufacturers, including ZTE. Users can engage with Taboola News-powered editorial and sponsored content as they use the Ume browser to access the open web.
This integration is currently live in Mexico, Spain, Germany, Russia, UK, France, US, and Italy, with more markets to come.
About Ume:
Through their proprietary brower technology, Ume provides solutions to drive incremental revenue via mobile devices for their partners, which includes ZTE, Tinno, Telcel, Tracfone, Baidu, Sprint, Coolpad, T Mobile, AT&T, Vivo and Oppo.