VOD - The Ultimate Q&A

The Ultimate Q&A Session: How To Scale Native Ads

Are you hitting a roadblock when trying to increase ROAS? Not achieving the anticipated results from your native ads?

Watch this webinar to discover game-changing strategies to scale.

Experts Solve Your Toughest Performance Marketing Challenges

With shrinking ad budgets, increased competition and shifting consumer expectations, running profitable native ad campaigns requires you to remain agile and continuously test new strategies to hit your performance goals. Sometimes, those new tactics present challenges you don't know how to solve.

That's why we're dedicating an entire webinar to answering YOUR pre-submitted questions about optimizing performance KPIs, maximizing ROI and scaling campaigns.

Watch the Webinar

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Meet the Panel

Suzi is an expert in native advertising with 9 years of experience in client relations. She has a proven track record of delivering successful native advertising campaigns and building strong client relationships.

With 20+ years of experience, Joe is a native marketing pioneer. His agency works with clients worldwide and has spent over half a billion dollars on native marketing since its creation in 2015.

James is a marketing expert who started as a solo media buyer but now owns multiple agencies, a network, and an education business. He loves to talk about anything related to clicks, native ads, Facebook ads, landing pages, and copy

Scaling Successfully: Strategies for Specific Performance Goals

Lead Generation

Track metrics such as CVR, CPA, CPL and ROI. Optimize lead gen campaigns with a post-click experience that provides valuable content and uses clear CTAs.

Sales and Conversions

Focus on KPIs like conversions, CVR, CAC and ROAS. Increase sales and conversions by optimizing product pages and using retargeting campaigns.

App Installs

Use metrics including CPI, CPA and CVR plus measure in-app actions. Use Taboola's mobile-only App Install format to show critical information and send consumers directly to the app store.

Web Traffic

Measure clicks, page views, time on site and returning visitor rate. Try testing different bidding and budget strategies for different targeting options and change your CPC by traffic source.