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Take these valuable headline insights straight to the bank.

Headlines are crucial for successful native ad campaigns, and every word you choose matters. The below charts from Taboola Keyword Trends show trending keywords pulled from Taboola’s US financial advertiser campaigns.*

CTR Impact for Finance Keywords

*Data pulled February 17th, 2022
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Put your headlines to the test with Taboola’s Title Analyzer.
We’ve given you the right words, let’s see how you’ll use them! We recommend implementing these best practices when writing your headlines:

Include Experts and Authority Figures
Including the names of a well-known expert increases reader confidence and CTRs, so don’t be afraid to include them in your title (with their permission, of course.)

Use Numbers
Consumers love to read lists or listicles. Including a number in the title tells readers how many concrete tips or suggestions they can expect.

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Call Out Your Audience
Adding one of your target audiences’ demographic traits to the title can help them see themselves in your content before they even click.

Mention Relatable Topics
Many people struggle with the same things, so mentioning advice about tax filings, for example, will apply to a broad audience.

Here are 5 example headlines using trending keywords we would cash in on:

Now it’s your turn! Try the Taboola Title Analyzer right here, right now. Test your headlines today.

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Six Sample
 Campaigns

These campaigns incorporate the image trends, keyword data, and headlines, making them likely to result in high CTRs.
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Implement Creative Image Best Practices in Your Taboola Campaign Now
Create Ads Now

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