05 Headline Analysis

05 Take these valuable headline insights straight to the bank.

Headlines are crucial for successful native ad campaigns, and every word you choose matters. The below charts from Taboola Keyword Trends show trending keywords pulled from Taboola’s US financial advertiser campaigns.*

CTR Impact for Finance Keywords

Strong Engagement Keywords (Keyword correlated with high CTR)

Adults	+116%	CTR
Large	+108%	CTR
Month	+89%	CTR
Check	+87%	CTR
Born	+63%	CTR
Discounts	+63%	CTR
Seniors	+57%	CTR
Warns	+57%	CTR
Legend	+57	CTR
Quality	+55%	CTR

Strong Competition Keywords (Keywords correlated with low CTR)

Cards	-61%	CTR
Discover	-51%	CTR
Lenders	-50%	CTR
Small	-42%	CTR
Live	-39%	CTR
Financial	-38%	CTR
Personal	-38%	CTR
Year	-38%	CTR
Compare	-34%	CTR
Residents	-32%	CTR

Opportunity Keywords (Keywords correlated with High CTR at a low volume)

Merchant	+25%	CTR
Space	+25%	CTR
Trains	+25%	CTR
Airlines	+25%	CTR
Open	+25%	CTR
It´s	+24%	CTR
Warren	+24%	CTR
Buffet	+24%	CTR
Richest	+24%	CTR
World´s	+24%	CTR

*Data pulled February 17th, 2022

02/06

Put your headlines to the test with Taboola’s Title Analyzer.

We’ve given you the right words, let’s see how you’ll use them! We recommend implementing these best practices when writing your headlines:

Include Experts and Authority Figures
Including the names of a well-known expert increases reader confidence and CTRs, so don’t be afraid to include them in your title (with their permission, of course.)

Use Numbers
Consumers love to read lists or listicles. Including a number in the title tells readers how many concrete tips or suggestions they can expect.

03/06

Call Out Your Audience
Adding one of your target audiences’ demographic traits to the title can help them see themselves in your content before they even click.

Mention Relatable Topics
Many people struggle with the same things, so mentioning advice about tax filings, for example, will apply to a broad audience.

Here are 5 example headlines using trending keywords we would cash in on:

Now it’s your turn! Try the Taboola Title Analyzer right here, right now. Test your headlines today.

04/06

Six Sample
Campaigns

These campaigns incorporate the image trends, keyword data, and headlines, making them likely to result in high CTRs.