Take these valuable headline insights straight to the bank.
Headlines are crucial for successful native ad campaigns, and every word you choose matters. The below charts from Taboola Keyword Trends show trending keywords pulled from Taboola’s US financial advertiser campaigns.*
CTR Impact for Finance Keywords
Strong Engagement Keywords (Keyword correlated with high CTR)
Strong Competition Keywords (Keywords correlated with low CTR)
Opportunity Keywords (Keywords correlated with High CTR at a low volume)
Include Experts and Authority Figures
Including the names of a well-known expert increases reader confidence and CTRs, so don’t be afraid to include them in your title (with their permission, of course.)
Consumers love to read lists or listicles. Including a number in the title tells readers how many concrete tips or suggestions they can expect.
Call Out Your Audience
Adding one of your target audiences’ demographic traits to the title can help them see themselves in your content before they even click.
Mention Relatable Topics
Many people struggle with the same things, so mentioning advice about tax filings, for example, will apply to a broad audience.