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Bet your bottom dollar these image ad formats will capture the right attention.
If a picture is worth a thousand words, make your images count! You’ll have the best chances of increasing the CTR of your lead generation campaigns by including images with specific characteristics.
Taboola Image Trends data* shows US-based financial campaigns can benefit from the following:
CTR Impact for Finance Images Targeting Lead Generation
All
 Platforms
Across all platforms, increase the CTR of your article and photo gallery campaigns by using colorful images instead of black and white.
BW
COLOR
+30%
CTR
Desktop
Improve the CTR of desktop article and photo gallery campaigns by selecting photos over illustrations.
ILLUSTRATION
PHOTO
+25%
CTR
Tablet
For your tablet campaigns, select close up images for the best chances at increasing CTR.
DISTANCE
CLOSE UP
+23%
CTR
Mobile
When launching article and photo gallery campaigns for mobile, use indoor images to boost CTR.
OUTDOOR
INDOOR
+13%
CTR
* Data Pulled March 11, 2022, representing a 30-day period
02/02
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