
Page Views
When a user enters a page where a Taboola unit is implemented, we record a single Page View. The unit itself doesn’t need to be viewed by the user for us to count a Page View.

RPM
Revenue per 1,000 Page Views. This metric is the key indicator for revenue performance. We calculate this by multiplying the CTR by CPC (Cost per Click) and then by 1000. Example: CTR = 3.5% CPC = $0.05 RPM = (0.035 x 0.05) x 1000 = $1.75

CTR
Click Through Rate is the percentage of clicks compared to overall page views.
Encouraging high CTR will help drive your RPM.
Example:
Page Views = 50,000
Ad Clicks = 1,000
CTR = (1,000/50,000) x 100 = 2%

Visibility Rate
Tracks the percentage of page views where the Taboola unit becomes visible on the page. The higher your visibility, the higher the CTR. Your Below Article Feed should be at least 40%. Example: Page Views = 50,000 Views with Visibility = 30,000 Visibility Rate = (30,000/50,000) x 100 = 60%